APRÈS HOURS
Après Hours, French for “after hours,” is a line of canned ready-to-drink espresso martini cocktails.
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Visual Identity
Packaging Design
Product Photography
Art Direction
Studio: Caliber Creative
Role: Lead Designer
Creative Direction: Brandon Murphy
Supporting Design: Syd Stroope
Copywriting: Kris Murphy
Project Management: Erin Brachman
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The Dieline “Après Hours Espresso Martini Shakes Things Up”
The Dieline “Best of May 2023”
The identity embraces the magnetic “après ski” lifestyle, which places you in a glamorous vintage ski resort where the bar calls you by name. The packaging brings a timeless yet approachable mystique to cocktail hour, using expressive paint strokes, silver accents, and a touch of vintage sparkle.
