THE WILD MUG

The Wild Mug is a Latin American, family-owned coffee shop in Davie, Florida, celebrated for its from-scratch empanadas.

{SERVICES}
Visual Identity
Type Design
Illustration
Copywriting

Studio: Caliber Creative
Role: Lead Designer
Creative Direction: Brandon Murphy
Copywriting: Kris Murphy
Animal Illustrations: Lily Smith-Kirkley and Gina Lecca
Project Management: Erin Brachman

{RECOGNITION}
DSVC 54th Annual Dallas Show Bronze Bulb
Communication Arts 2023 Design Shortlist
Communication Arts 2023 Typography Shortlist

The Wild Mug visual identity features custom typefaces, “Wild Thing” and “Paper Cut Display,” evoking a cut-paper aesthetic that highlights the brand’s artisanal and playful nature. Handcrafted elements extend through empanada-inspired patterns and whimsical food and animal illustrations.

Rooted in Brazilian and Bolivian heritage, The Wild Mug blends bold typography with a sun-soaked color palette, capturing its Latin roots, made-from-scratch quality, and the coffee shop’s bright, energetic spirit.