VELTO PICKLEBALL CLUB

Inspired by the heritage of classic country clubs, Velto embraces an elevated yet relaxed approach to pickleball, where design, community, and movement coexist effortlessly.

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Visual Identity
Custom Brandmarks

Studio: Lateral Design
Role: Brand Designer
Creative Direction: Trevor Scott
Wordmark: Based on Ninna Bold, Claude Type, designed by Margot Lévêque

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DSVC 57th Annual Dallas Show Silver Bulb

Velto Pickleball Club’s branding is elevated and playful without excess, designed to endure beyond the court. A custom script monogram captures the balance of luxury and play, evoking the motion of a paddle swing with swashy, calligraphic forms.